IAPMO Green Newsletter
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Study Finds Homeowners Want Green Features

A recent study by Yahoo! Real Estate indicates that homeowners have shifted away from the McMansions and are instead interested in a "green, energy-efficient home built with sustainable materials that yield a lower carbon footprint."

According to the Home Horizons 2012 study:

  • 50% of people consider green/energy efficient appliances/materials are a requirement of their dream home – it is more popular than perennial favorites such as "building a custom home" (38%); "water views" (38%) and "mountain views" (32%);
  • 60% of those in the market say that green/energy-efficient appliances are amenities they'd like to have in their next home;
  • 27% of those in the market say that looking for a greener, more energy-efficient home is a significant reason they want a new home.

"The Yahoo! Real Estate Home Horizons study indicates that 2012 is the year that demand for green homes, energy-efficient appliances and low-carbon impact home building materials reaches a tipping point in America," wrote Rusty Weston of Yahoo! Real Estate.

Read the full article: http://realestate.yahoo.com/promo/yahoo-study-american-dream-homes-turn-green.html



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