WaterSense® 2010 Fix a Leak Week Media Event Competition
Here's your chance to gain national recognition for your local, state, or organizational water- efficiency outreach efforts! WaterSense will be raising awareness about household leaks during our second annual Fix a Leak Week (March 15–21, 2010). EPA is hoping to collaborate with an enthusiastic partner to co-host a local media event. So, give us your best ideas—we're looking forward to working with you!
Be creative! All proposals should convey the importance of finding and fixing household leaks and demonstrate how much water and money consumers can save by doing so.
Here are some additional tips and requirements:
- The proposed event should visually demonstrate the water-saving benefits of finding and fixing leaks in the partner's community, at the local, state, or regional level. The event should not be weather-dependent.
- Ideally, it should be a replicable event (i.e., other organizations can re-create it in the future) with broadcast media coverage potential.
- The event should be structured in order to garner media coverage during the week of March 15–21, 2010, but may begin as much as a month before Fix a Leak Week if appropriate.
- EPA will pitch national media and is available to assist with media strategy coordination and local pitching as necessary.
- Promotions should be consistent with the WaterSense brand and should promote the WaterSense label and general WaterSense messages.
- Involve as many WaterSense partners and/or water-efficiency stakeholders in the community if possible. EPA is available to help identify potential collaborative opportunities with manufacturers and retailers to support your efforts.
We encourage you to be as imaginative as possible, but if you're looking for some concepts to kick start your brainstorm, here are a few suggestions:
- Involve local schoolchildren in a leak-finding or retrofit program. WaterSense has curriculum for grades 3–5 available at: www.epa.gov/watersense/teachers/index.htm.
- Hold a scavenger hunt for water-efficient products throughout your community.
- Conduct a water audit and retrofit at the governor's mansion or the home of another prominent figure.
- For general information on leaks, check out www.epa.gov/watersense/fixaleak. Information on last year's event in Phoenix is available here: www.epa.gov/watersense/fixaleak/phoenix.htm.
- Submissions should consist of a 1- to 2-page abstract with the "who, what, when, where, and how" of the proposed event, including a point of contact.
- All applications are due to EPA (firstname.lastname@example.org) by Friday, December 18, 2009.